About:
- Website
- http://www.actionselling.com
- Details
- Action Selling . . . Is The Best Way to Sell Headquartered in Minneapolis, Minn., Action Selling was created in 1990 by Duane Sparks, to identify and teach the selling skills that would have the greatest impact on sales productivity. Five years of initial research focused on developing a clear understanding of exactly which selling skills had the greatest impact on performance change. Five Critical Selling Skills emerged: Buyer/Seller Relationship, Sales Call Planning, Questioning, Presenting and Gaining Commitment. Research into the sales-training industry turned up another key fact. The greatest weakness of other sales training systems was their failure to ensure that skills and knowledge learned in class were applied on the job. Two decades later, Action Selling is seeing the same results. In learning theory, it’s known as the problem of transfer. You can teach people to do something in class, but getting them to mimic it in the field is a different thing altogether. In 1995, Action Selling began assessing the knowledge and ability of salespeople in using these critical selling skills with its Benchmark Selling Skills Assessment. The assessment technology has continually been refined and to date, more than 300,000 salespeople have been assessed, trained, certified, and measured to validate Action Selling’s research. No other company has developed anything comparable to this database of skill measurement and corresponding performance change. The knowledge gained has been incorporated into the Action Selling training process. Action Selling has accomplished these major sales training innovations: · When Action Selling says it teaches the Five Critical Selling Skills, this means that these skills are trainable, measurable, and have the greatest impact on performance change. · Action Selling transfers more skill into the field than any other training methodology. Examples of how this is done include our Sales Training Reinforcement, LearningLink Online Sales Training technology, and a host of proven adult-learning principles. · Research proves that once salespeople become certified through the Action Selling LearningLink, their performance improves at six times the rate of salespeople who are not trained in Action Selling. The Action Selling sales training program trains and certifies salespeople in the critical selling skills that have the greatest impact on sales performance. And from the ground up, its programs are designed to ensure that those critical selling skills are not only learned but used, consistently, in the field. Action Selling is recognized worldwide for being The Best Way To Sell. Action Selling has published five books since 2003: “Action Selling: How to sell like a professional, even if you think you are one,” “Selling Your Price: How to escape the race to the bargain basement,” “Questions: The Answer to Sales,” “Masters of Loyalty: How to turn your sales force into a loyalty force,” and “Sales Strategy from the Inside Out: How complex selling really works.” Web Sites www.actionselling.com www.thesalesboard.com 1-800-232-3485
